Financial
Markup Calculator
Estimate selling price, gross profit, and margin from cost plus markup.
Inputs
Adjust the assumptions to match your scenario. Results update instantly.
Results
Primary outputs and comparison insights are built from the current inputs.
Selling price
$26.10
Selling price per unit after applying the selected markup percentage.
Gross profit
$2,025.00
Total gross profit generated across the selected unit volume.
Margin percent
31.03%
Gross margin implied by the selected markup and unit cost.
Sponsored
Ad placement reserved.
How this calculator works
The Markup Calculator helps retailers and operators turn unit cost into a selling price while also showing the resulting gross profit and margin. Enter unit cost, markup percent, and units sold to estimate selling price, gross profit, and margin percent. The calculator updates instantly and adds a comparison table plus chart so you can test the sensitivity of the result before you use it in a decision.
Quick guide
Jump straight to the section you need, then return to the calculator.
Inputs
- Direct cost used as the base for the markup calculation.
- Percentage markup added on top of cost to set the selling price.
- Expected sales volume at the current cost and markup assumptions.
Outputs
- Selling price per unit after applying the selected markup percentage.
- Total gross profit generated across the selected unit volume.
- Gross margin implied by the selected markup and unit cost.
Assumptions
- Markup is applied as one flat percentage on the direct unit cost.
- Only direct cost is included in the profitability view.
Tips
- Always inspect both markup and margin because they describe different views of the same price.
- If discounts are common, run a second scenario at the discounted selling price to protect margin.
Formula guide
Use these formulas to audit the output or explain it to someone else.
2 formulas
Usage examples
Review a ready-made scenario, copy it, then tweak inputs to match your case.
Example
Store price setting
Inputs
- Example input Unit cost: $22.00
- Example input Markup percent: 60%
- Example input Units sold: 180
Outputs
- Example result Selling price: $35.20
- Example result Gross profit: $2,376.00
- Example result Margin percent: 37.5%
Markup formulas are most useful when you compare several candidate price levels instead of approving the first price that feels acceptable.
Pricing outcome by markup percent
| Markup percent | Selling price | Margin percent |
|---|---|---|
| 25% | $22.50 | 20% |
| 35% | $24.30 | 25.93% |
| 45% | $26.10 | 31.03% |
| 55% | $27.90 | 35.48% |
| 65% | $29.70 | 39.39% |
Markup and margin are not the same, so test a few markup levels before you finalize a price list.
Gross profit by markup
Focus point
25%
$1,125.00
Position
#1 of 5
Original order
Share of total
11.11%
Total: $10,125.00
Markup and margin are not the same, so test a few markup levels before you finalize a price list.
References
- Retail markup and margin planning
- Price-setting basics with cost-plus models
FAQ
Common questions
What does the Markup Calculator do?
The Markup Calculator helps retailers and operators turn unit cost into a selling price while also showing the resulting gross profit and margin. Enter unit cost, markup percent, and units sold to estimate selling price, gross profit, and margin percent. The calculator updates instantly and adds a comparison table plus chart so you can test the sensitivity of the result before you use it in a decision. It is part of our financial toolkit.
What inputs do I need?
Typical inputs include Direct cost used as the base for the markup calculation., Percentage markup added on top of cost to set the selling price., Expected sales volume at the current cost and markup assumptions..
How are the results calculated?
We follow the formulas and assumptions outlined in the "How this calculator works" section. You will see outputs like Selling price per unit after applying the selected markup percentage., Total gross profit generated across the selected unit volume., Gross margin implied by the selected markup and unit cost..
Can I share or download the results?
Use the Copy link or Print buttons to share your results. If a table or chart appears, you can download the data as CSV.
Is my data stored?
No. Calculations run in your browser and we do not store your inputs.
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